Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…
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production Archives - Carlos Perez
8 affordable ways you can create better envelopes for DM in a hurry.
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets…
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A heavy direct mail package that pulls its weight
Recently, a very heavy direct mail package for a credit card offer was given to me for my ‘swipe file’. It might seem like the typical package; #10 size plain…
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DRTV success: Using creative, production and results to support and build on each other
Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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