Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…
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printing Archives - Carlos Perez
A heavy direct mail package that pulls its weight
Recently, a very heavy direct mail package for a credit card offer was given to me for my ‘swipe file’. It might seem like the typical package; #10 size plain…
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Press check your next offset printing job like a Pro — Expert steps and FREE checklist.
Up to about a decade ago, most graphic designers were designing more for print than for the Web, and most marketers left the primary job of buying and approving print…
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