Carlos Perez

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Optimization Archives - Carlos Perez

Comparing 3 CMS Systems
  • Best Practices
  • Digital
  • Responsive Design
  • Web

3 CMS Systems Compared

Posted on 10/23/2015

There’s a 3-way cage fight of sorts when it comes to picking a Content Management System (CMS) for websites. If you are considering a website redesign and in charge of…

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mobile_optimized_email
  • Best Practices
  • email
  • Marketing
  • Mobile Marketing
  • Responsive Design

Mobile-optimized email: 3 common mistakes to avoid

Posted on 09/24/2014

This article is one in a series that discusses issues about email design today. Remember: A bad skinny email is still as bad, just narrower. As a designer working with…

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mobile optimized
  • Best Practices
  • Digital
  • email
  • Web

Checking mobile optimized web pages. Tools for the rest of us.

Posted on 09/09/2014

As you are having someone work on a new website for your business, are you checking that the web pages are mobile optimized for different devices? It’s not just good…

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WordPress Themes - 3 things to avoid
  • Marketing
  • Web

WordPress Themes: 3 things to avoid, and 4 must-have plug-ins.

Posted on 08/26/2014

When it comes to WordPress themes, there are many themes to choose from, available at prices ranging from free to up to thousands of dollars. Experience being a great teacher,…

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  • Direct Marketing
  • email
  • Marketing
  • Web

10 Rules for Designing Responsive Emails

Posted on 04/03/2014

Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…

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