Carlos Perez

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marketing overwatch Archives - Carlos Perez

Brand Guidelines
  • Best Practices
  • Digital
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Creating Brand Guidelines? Don’t Shortchange Yourself When It Comes to Color.

Posted on 01/22/2016

Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…

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brand and direct marketing creative
  • Best Practices
  • Digital
  • Direct Marketing
  • Marketing
  • Strategy

Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand

Posted on 03/05/2015

Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…

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