Carlos Perez
Semiretired Journeyer

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DRTV Archives - Carlos Perez

DRTV Success
  • Best Practices
  • Digital
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DRTV success: Using creative, production and results to support and build on each other

Posted on 09/03/2014

[su_quote cite=”Xun Zi, 312–230 BC”]In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth. [/su_quote] Successful DRTV direct marketers…

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television and online video
  • Direct Marketing
  • Television

10 Rules for Creating Great Direct Response Video

Posted on 03/31/2014

The rules for video differ from the rules for most other graphics-based direct response efforts. Static communications like emails, web pages or printed pieces lack several elements present in video:…

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