Carlos Perez

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customer relations Archives - Carlos Perez

B2B Direct Marketing Creative
  • Best Practices
  • Digital
  • Direct Mail
  • Direct Marketing
  • Marketing
  • Strategy

How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1

Posted on 10/21/2014

This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….

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local business yelp
  • Marketing
  • Social Media
  • Strategy

Business yelp: Learn from a business that cuts as it grows

Posted on 09/17/2014

Sometimes, I find examples of social media smarts in the most unlikely places. Business yelp mastery is something very mysterious to many enterprises, but this is a story about how…

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