Carlos Perez
Semiretired Journeyer

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Creative Archives - Carlos Perez

lead generation email
  • Best Practices
  • Direct Marketing
  • email
  • ROI
  • Writing

How to take lead generation email from boring to bankable!

Posted on 04/22/2015

[su_quote cite=”Clint Eastwood as USMC Gunner Sgt. Tom Highway, in Heartbreak Ridge” url=”https://www.youtube.com/watch?v=SKD2LVFNs04″]You can rob me. You can starve me and you can beat me and you can kill me….

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B2B Direct Marketing Creative
  • Best Practices
  • Digital
  • Direct Mail
  • Direct Marketing
  • email
  • Marketing
  • Strategy

How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2

Posted on 10/21/2014

This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….

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DRTV Success
  • Best Practices
  • Digital
  • Direct Marketing
  • Strategy
  • Television

DRTV success: Using creative, production and results to support and build on each other

Posted on 09/03/2014

[su_quote cite=”Xun Zi, 312–230 BC”]In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth. [/su_quote] Successful DRTV direct marketers…

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