Carlos Perez

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Creative Messaging Archives - Page 2 of 2 - Carlos Perez

mobile optimized
  • Best Practices
  • Digital
  • email
  • Web

Checking mobile optimized web pages. Tools for the rest of us.

Posted on 09/09/2014

As you are having someone work on a new website for your business, are you checking that the web pages are mobile optimized for different devices? It’s not just good…

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  • Direct Marketing
  • email
  • Marketing
  • Web

10 Rules for Designing Responsive Emails

Posted on 04/03/2014

Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…

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Print Advertising Still Works
  • Marketing
  • Print

Why Print Advertising Still Works (in a Digital Age)

Posted on 02/15/2014

In today’s digital world, what use do we have for print advertising? You might be surprised, once you start looking into it. A number of studies show that people behave…

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website redesign
  • Marketing
  • Strategy
  • Web

To get the right website redesign, start by asking the right questions

Posted on 01/13/2014

At least once a year, I’m asked to help with the evolution of an organization’s website. While the organizations I’ve done work for vary greatly, the start of our process…

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