As you are having someone work on a new website for your business, are you checking that the web pages are mobile optimized for different devices? It’s not just good…
Read MoreCreative Messaging Archives - Page 2 of 2 - Carlos Perez
10 Rules for Designing Responsive Emails
Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…
Read MoreWhy Print Advertising Still Works (in a Digital Age)
In today’s digital world, what use do we have for print advertising? You might be surprised, once you start looking into it. A number of studies show that people behave…
Read MoreTo get the right website redesign, start by asking the right questions
At least once a year, I’m asked to help with the evolution of an organization’s website. While the organizations I’ve done work for vary greatly, the start of our process…
Read More