Has this ever happened to you? You need to update your company’s social media page design after a major rebrand. After you have someone plug in logos, key art images,…
Read More
Creative Messaging Archives - Carlos Perez
4 must-have elements of powerful direct mail creative
No matter what the quantity, you are spending hard-earned money and need powerful direct mail. You need results. Whether it’s a fancy envelope package or a simple postcard, every direct…
Read More
8 affordable ways you can create better envelopes for DM in a hurry.
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets…
Read More
How to take lead generation email from boring to bankable!
I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
Read More