I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
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Creative Archives - Carlos Perez
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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DRTV success: Using creative, production and results to support and build on each other
Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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