Has this ever happened to you? You need to update your company’s social media page design after a major rebrand. After you have someone plug in logos, key art images,…
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branding consistency Archives - Carlos Perez
Creating Brand Guidelines? Don’t Shortchange Yourself When It Comes to Color.
Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…
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Master brand colors with 5 time-saving online tools.
PMS 485. Maybe it’s the color of your organization’s logo, but no other colors have been developed into a brand palette. How do you know what other colors will go…
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Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand
Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
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