Supporting a sales force in their customer relationship management efforts is important in any industry. This healthcare insurance company needed a cost-efficient, personalized Chinese New Year greeting direct mail package to support insurance brokers who wanted to send greetings to their customers.

Relationship management that helps brokers, brand and customers win

By using appropriate stock imagery and standard-size components, salespeople didn’t have to go through the trouble of sourcing their own easy-to-use, affordable materials, customers were reminded that they were important to their insurance agents, and the company was assured that even a niche communication like this would remain ‘in brand’.

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