Concept and design for a lead-generation b2b campaign to executives who could benefit from using the data and content services this high-tech company provided. The direct mail component, delivered in a jewelry case, needed to be informative about the products being discussed, be memorable for follow up efforts, and leave prospects with a substantial impression of the company and products.  Each case included customized ‘challenge coins’ representing the five areas of content that Rovi offered to customers. It also included personalization and components promoting an online trivia game with multiple high-value prizes.

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