This Security and Access Controls company wanted an email campaign that would include multiple email touches to generate more qualified leads for their access control product lines from corporate decisionmakers.

The series of emails incorporated graphics and copy optimized for maximum deliverability and response, and a set of offers that were relevant to the audience. Accompanying landing pages included forms designed to qualify prospects and provided useful information for sales follow-up. Thank you pages after forms were submitted provided access to Download and other content. This email campaign example incorporates direct response best practices from end-to-end, from quick engagement to keeping the audience in a single path towards closing with an easy to access offer and links to other areas of information of interest to the audience. Download PDF