This was a monarch-sized Springtime pre-approved loan direct mail package for a national personal loan company. The components included the outer envelope, a reply device formatted into an easy-to-read pre-approved…
This set of B2C technology company banner ads were created to support authorized resellers. They could use them in their own marketing efforts while remaining within reseller guidelines for the…
These B2B banners needed to remain strongly within Brand guidelines while communicating a strong disaster recovery message to IT decision-makers.
These B2B banners were directed at IT directors. the ad playfully raised awareness of the dangers of using outdated tape backup methods, and ways to ‘survive’ backup with a suite…
An example of a 3-way test of a direct mail creative test for a solar energy company. The cost per envelope package to homeowners met tight cost constraints, and the…
The client for this high-impact multi-channel campaign was a Fortune 500 company specializing in network storage. The target audience was executives in large organizations who buy or specify backup storage…
Lead-generation self-mailer for data integration and management software company.
Health Care Direct Marketing As a courtesy to Health Care Direct Marketing Creative clients, my samples are only available upon request. Please contact me and I’ll provide access to examples…
Three local business websites were needed for the owners of three local companies: Sander’s Towing Sanders Lock and Key, and Claremont Lock and Key High on the list of needs…
This campaign used email, direct mail and landing pages using three versions of creative to test against vertical markets. The cost-effective self-mailers, email and landing pages all had to reflect…
B2B email templates were needed by this business organization in order to make it easier to produce more effective emails sent to members and prospects multiple times a year. The…
This oversize B2B lead generation Direct Mail package was sent to Primary and Secondary school IT decisionmakers to motivate them to attend Webinars about IT security in the educational space….
This Security and Access Controls company wanted an email campaign that would include multiple email touches to generate more qualified leads for their access control product lines from corporate decisionmakers….
This reverse mortgage lead generation Direct Mail package uses the tried and true #10 window package elements that are a staple in this industry. Why do we see so much…
This fundraising direct mail package designed for an appeal from the Los Angeles-based non-profit Para Los Niños is a classic example of hard-working, back-to-basics, low-cost package that had to be…
This B2B postcard campaign was designed to generate referrals to veterinary specialists from other general practice veterinarians in their areas. The campaign consisted of a dozen template-driven postcards that carried…
Sometimes, a lead just needs a little push to take the next step in finding out more. Security is a simple concept, albeit a scary one. And that’s just the…
Concept and design of B2B self-mailer (Business-To-Business audiences) to generate qualified leads for large-format display printing. The piece was designed as a 9″ x 18″ multi-panel vertical roll-fold self-mailer. The…
Print Ads This set of print ads was part of a grand opening campaign for a family-owned chain of designer hardware and appliance stores wanted to promote its new location…
Thanks for taking an interest in my television and online video creative samples. It’s one of the fastest-growing areas of requests and work I’ve been asked to be a part…
Fulfillment Collateral Design Fulfillment collateral design is important in support of multi-touch direct marketing campaigns. This health insurance collateral piece design for a regional company was developed to appeal to…
Colorful and exciting bilingual travel print ads, used in print and as newspaper inserts, were part of a series of travel print ads designed to generate leads for the Mexico…
[fa type=”plus-square”] Business-To-Business Ad This business-to-business ad for a specialty veterinary hospital was placed in regional trade publications and was created to raise awareness among general practice veterinarians about this…
b2b print ad This b2b print ad concept and design for a leading copy-protection company, Rovi, was created to raise awareness of one of their Rip-Guard anti-piracy technology product. The…
b2b trade advertising example This b2b trade advertising concept and design was done to promote a leading copy-prevention software from Rovi. The print ad ran in trade publications around the…
Concept and design of a print ad for relocation financing company
Concept and design of ad for on-screen guide advertising network. Photo art direction by Carol W. Levy View PDF
Concept and design for a lead-generation b2b campaign to executives who could benefit from using the data and content services this high-tech company provided. The direct mail component, delivered in…
Creative direction and package design for food and drink brands View PDF
Supporting a sales force in their customer relationship management efforts is important in any industry. This healthcare insurance company needed a cost-efficient, personalized Chinese New Year greeting direct mail package…
Design and illustration of infographic Web banners for Web blogs and news articles
Concept development for a multilingual awareness campaign that answered the question, “Why Preschool?” Spanish version:
Concept development and design of a hard-to-ignore dimensional direct mail package to vertical market of truck buyers
We wanted to get the instrument in front of our target audience of engineers and directors, both figuratively and literally, so they could see how compact it is…
Design and illustration of a poster communicating how and where the equipment-maker’s products fit into the broadband-over-powerline landscape View PDF
Concept and design of a series of brochure/self-mailers for a regional franchise View PDF
Concept and design of a non-profit organization’s annual report that leveraged the unique art created by children served by the organization View PDF
A local nonprofit website was needed to support a public safety volunteer booster club. The organization was on a tight budget, and wanted to remain conservative in their first foray…
This memorable multi-channel campaign for high-performance testing equipment was directed at electrical engineers. The campaign offered a high-value informational book for setting an appointment. Multiple premiums were tested as well…
This leader in the RV industry needed to make a big impact when following up leads from a successful industry group campaign, “Go RVing”.
Concept development and design of a multi-touch postcard campaign for a family-owned chain of designer hardware and appliance stores
This self-mailing brochure was designed to generate sign-ups for upcoming cruises and travel packages offered by a cruise line and her travel partner. In a compact area, we needed to…
