Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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Television Archives - Carlos Perez
10 Rules for Creating Great Direct Response Video
The rules for video differ from the rules for most other graphics-based direct response efforts. Static communications like emails, web pages or printed pieces lack several elements present in video:…
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