Sometimes, I find examples of social media smarts in the most unlikely places. Business yelp mastery is something very mysterious to many enterprises, but this is a story about how…
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Strategy Archives - Page 2 of 2 - Carlos Perez
DRTV success: Using creative, production and results to support and build on each other
Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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To get the right website redesign, start by asking the right questions
At least once a year, I’m asked to help with the evolution of an organization’s website. While the organizations I’ve done work for vary greatly, the start of our process…
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