Last week’s mail brought an example of a package that is worth talking about. Not because it was especially good or bad, but because of the components, and how better choices were missed in designing it.
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Strategy Archives - Carlos Perez
Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand
Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
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Does that “wow” Internet stat pass the 3-minute credibility test?
This year, I’m trying not to be so gullible about things I read, then pass on. There is so much misinformation out on the Web that I don’t want to…
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3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
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How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
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How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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