In the world of direct mail, the classic #10 direct mail check package is tried and true for very good reasons.
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ROI Archives - Carlos Perez
Indicia, Stamp or Metering: Which is right for your Direct Mail?
The postage method on the outside of your envelope is an important but overlooked element. It either helps or hurts, response. Costs of indicia, stamp or metering for USPS are not so far apart to prohibit consideration of all of them for a mailing.
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How to take lead generation email from boring to bankable!
I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
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Oversize Direct Mail. Fish or cut bait.
Last week’s mail brought an example of a package that is worth talking about. Not because it was especially good or bad, but because of the components, and how better choices were missed in designing it.
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