Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…
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Print Archives - Carlos Perez
Master brand colors with 5 time-saving online tools.
PMS 485. Maybe it’s the color of your organization’s logo, but no other colors have been developed into a brand palette. How do you know what other colors will go…
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3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
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Press check your next offset printing job like a Pro — Expert steps and FREE checklist.
Up to about a decade ago, most graphic designers were designing more for print than for the Web, and most marketers left the primary job of buying and approving print…
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Why Print Advertising Still Works (in a Digital Age)
In today’s digital world, what use do we have for print advertising? You might be surprised, once you start looking into it. A number of studies show that people behave…
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