Up to about a decade ago, most graphic designers were designing more for print than for the Web, and most marketers left the primary job of buying and approving print…
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Marketing Archives - Page 2 of 4 - Carlos Perez
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
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How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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Mobile-optimized email: 3 common mistakes to avoid
This article is one in a series that discusses issues about email design today. Remember: A bad skinny email is still as bad, just narrower. As a designer working with…
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Business yelp: Learn from a business that cuts as it grows
Sometimes, I find examples of social media smarts in the most unlikely places. Business yelp mastery is something very mysterious to many enterprises, but this is a story about how…
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WordPress Themes: 3 things to avoid, and 4 must-have plug-ins.
When it comes to WordPress themes, there are many themes to choose from, available at prices ranging from free to up to thousands of dollars. Experience being a great teacher,…
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