In the world of direct mail, the classic #10 direct mail check package is tried and true for very good reasons.
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Marketing Archives - Carlos Perez
Why good wireframes are key for WordPress site success
In my “Smart Marketers WordPress’ workshop, the topic of wireframes is discussed, because there is a lot of confusion about using wireframes when you are using WordPress Themes. Some people…
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Marketing Creative Solution: USB Web Key in a mailer
Marketing Creative Solution: USB Attaching things to mailers is nothing new. I’ve enclosed everything from chopsticks (a single chopstick, mind you) to money, with great results. This ability to attach…
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Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand
Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
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6 steps to a better business website makeover
How many times have you visited a business website, really wanting to do business, and their site is anything but friendly, hardly helpful, and doesn’t reflect the personality, products or…
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3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
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