I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
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email Archives - Carlos Perez
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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Mobile-optimized email: 3 common mistakes to avoid
This article is one in a series that discusses issues about email design today. Remember: A bad skinny email is still as bad, just narrower. As a designer working with…
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Checking mobile optimized web pages. Tools for the rest of us.
As you are having someone work on a new website for your business, are you checking that the web pages are mobile optimized for different devices? It’s not just good…
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10 Rules for Designing Responsive Emails
Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…
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