This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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Direct Marketing Archives - Page 3 of 3 - Carlos Perez
DRTV success: Using creative, production and results to support and build on each other
Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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10 Rules for Designing Responsive Emails
Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…
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10 Rules for Creating Great Direct Response Video
The rules for video differ from the rules for most other graphics-based direct response efforts. Static communications like emails, web pages or printed pieces lack several elements present in video:…
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