I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
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Direct Marketing Archives - Page 2 of 3 - Carlos Perez
Oversize Direct Mail. Fish or cut bait.
Last week’s mail brought an example of a package that is worth talking about. Not because it was especially good or bad, but because of the components, and how better choices were missed in designing it.
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A heavy direct mail package that pulls its weight
Recently, a very heavy direct mail package for a credit card offer was given to me for my ‘swipe file’. It might seem like the typical package; #10 size plain…
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Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand
Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
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3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
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How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
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