Recently, a very heavy direct mail package for a credit card offer was given to me for my ‘swipe file’. It might seem like the typical package; #10 size plain…
Read More
Direct Mail Archives - Page 2 of 2 - Carlos Perez
3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
Read More