No matter what the quantity, you are spending hard-earned money and need powerful direct mail. You need results. Whether it’s a fancy envelope package or a simple postcard, every direct…
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Direct Mail Archives - Carlos Perez
Nailing the classic #10 direct mail check package
In the world of direct mail, the classic #10 direct mail check package is tried and true for very good reasons.
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Marketing Creative Solution: USB Web Key in a mailer
Marketing Creative Solution: USB Attaching things to mailers is nothing new. I’ve enclosed everything from chopsticks (a single chopstick, mind you) to money, with great results. This ability to attach…
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8 affordable ways you can create better envelopes for DM in a hurry.
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets…
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Indicia, Stamp or Metering: Which is right for your Direct Mail?
The postage method on the outside of your envelope is an important but overlooked element. It either helps or hurts, response. Costs of indicia, stamp or metering for USPS are not so far apart to prohibit consideration of all of them for a mailing.
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Oversize Direct Mail. Fish or cut bait.
Last week’s mail brought an example of a package that is worth talking about. Not because it was especially good or bad, but because of the components, and how better choices were missed in designing it.
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