PMS 485. Maybe it’s the color of your organization’s logo, but no other colors have been developed into a brand palette. How do you know what other colors will go…
Read More
Digital Archives - Page 2 of 3 - Carlos Perez
Marketing Creative Solution: USB Web Key in a mailer
Marketing Creative Solution: USB Attaching things to mailers is nothing new. I’ve enclosed everything from chopsticks (a single chopstick, mind you) to money, with great results. This ability to attach…
Read More
Jekyll and Hyde: Why your direct marketing creative could be at odds with your brand
Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
Read More
6 steps to a better business website makeover
How many times have you visited a business website, really wanting to do business, and their site is anything but friendly, hardly helpful, and doesn’t reflect the personality, products or…
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
Read More
How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
Read More