Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
Read MoreBest Practices Archives - Page 3 of 4 - Carlos Perez
6 steps to a better business website makeover
How many times have you visited a business website, really wanting to do business, and their site is anything but friendly, hardly helpful, and doesn’t reflect the personality, products or…
Read More3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
Read MorePress check your next offset printing job like a Pro — Expert steps and FREE checklist.
Up to about a decade ago, most graphic designers were designing more for print than for the Web, and most marketers left the primary job of buying and approving print…
Read MoreHow to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
Read MoreHow to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 2
This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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