Understanding WordPress for business: Third in a series As business owners, what’s most important is to understand the value of WordPress to their business website needs. In this series, I’ve…
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Direct Marketing Creative Blog
WordPress for business, Pt. 2: WordPress Themes — tasty stuff to build on
If content is the meat of your website, think of WordPress Themes as the bread This is part of a series of posts to provide an overview for business owners…
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Understanding WordPress for business
Understanding WordPress for business through analogy: First in a series If you Google WordPress, you’ll get About 641,000,000 results that will take you deep into the technical details of this very…
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6 simple steps to social media for small business
Social Media may seem daunting, but doesn’t have to be. Creative observation: The other day, I was having coffee with a good friend of mine who is a small business…
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10 Rules for Designing Responsive Emails
Creative observation: Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of…
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10 Rules for Creating Great Direct Response Video
The rules for video differ from the rules for most other graphics-based direct response efforts. Static communications like emails, web pages or printed pieces lack several elements present in video:…
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