This is part two of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. to view part 1, go here….
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Direct Marketing Creative Blog
Mobile-optimized email: 3 common mistakes to avoid
This article is one in a series that discusses issues about email design today. Remember: A bad skinny email is still as bad, just narrower. As a designer working with…
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Business yelp: Learn from a business that cuts as it grows
Sometimes, I find examples of social media smarts in the most unlikely places. Business yelp mastery is something very mysterious to many enterprises, but this is a story about how…
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Checking mobile optimized web pages. Tools for the rest of us.
As you are having someone work on a new website for your business, are you checking that the web pages are mobile optimized for different devices? It’s not just good…
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DRTV success: Using creative, production and results to support and build on each other
Successful DRTV direct marketers know you need to approach DRTV with a consideration of the totality of circumstances and factors. DRTV is usually a high-profile, high-stakes effort for clients. It…
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WordPress Themes: 3 things to avoid, and 4 must-have plug-ins.
When it comes to WordPress themes, there are many themes to choose from, available at prices ranging from free to up to thousands of dollars. Experience being a great teacher,…
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