Do you find your business in this situation? Everything with your communications seems to be going well. Your brand is set in one direction. You’ve invested in guidelines, templates, asset…
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Direct Marketing Creative Blog
6 steps to a better business website makeover
How many times have you visited a business website, really wanting to do business, and their site is anything but friendly, hardly helpful, and doesn’t reflect the personality, products or…
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Does that “wow” Internet stat pass the 3-minute credibility test?
This year, I’m trying not to be so gullible about things I read, then pass on. There is so much misinformation out on the Web that I don’t want to…
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3 weekly reads to inspire better direct marketing creative
3 blogs for better marketing creative that I recommend (no affiliation, commission or compensation). I subscribe to their weekly feeds or e newsletters myself, and while they are not focused on creative technique, they have been very helpful thought-starters for creative concept development and strategy-building.
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Press check your next offset printing job like a Pro — Expert steps and FREE checklist.
Up to about a decade ago, most graphic designers were designing more for print than for the Web, and most marketers left the primary job of buying and approving print…
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How to leverage B2B direct marketing creative to increase lifetime customer value, Pt. 1
This is part one of a two-part article on B2B direct mail creative and how you can leverage it to increase lifetime customer value. To view part 2, go here….
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