Marketing Creative Solution: USB Attaching things to mailers is nothing new. I’ve enclosed everything from chopsticks (a single chopstick, mind you) to money, with great results. This ability to attach…
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Direct Marketing Creative Blog
8 affordable ways you can create better envelopes for DM in a hurry.
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets…
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Indicia, Stamp or Metering: Which is right for your Direct Mail?
The postage method on the outside of your envelope is an important but overlooked element. It either helps or hurts, response. Costs of indicia, stamp or metering for USPS are not so far apart to prohibit consideration of all of them for a mailing.
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How to take lead generation email from boring to bankable!
I received a lead generation email recently that stopped me because it was so bad. It didn’t have little animated things moving about, nor did it suffer from screaming overuse…
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Oversize Direct Mail. Fish or cut bait.
Last week’s mail brought an example of a package that is worth talking about. Not because it was especially good or bad, but because of the components, and how better choices were missed in designing it.
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A heavy direct mail package that pulls its weight
Recently, a very heavy direct mail package for a credit card offer was given to me for my ‘swipe file’. It might seem like the typical package; #10 size plain…
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