Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment…
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Direct Marketing Creative Blog
Creating Stock, from Scratch, or Customized WordPress Websites
Watch the video on YouTube Read the article below: What’s best for your needs: Stock, from scratch, or customized WordPress ? Whether you’re developing an off-the-shelf stock WordPress (WP) theme,…
Read MoreVideo: WordPress Best Practices: 15 Guidelines for Successful WordPress Websites
Transcript: WordPress Best Practices — The sound starting point: You want to start with documenting your business needs. If you are a marketer, you are used to working with…
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3 CMS Systems Compared
There’s a 3-way cage fight of sorts when it comes to picking a Content Management System (CMS) for websites. If you are considering a website redesign and in charge of…
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Why good wireframes are key for WordPress site success
In my “Smart Marketers WordPress’ workshop, the topic of wireframes is discussed, because there is a lot of confusion about using wireframes when you are using WordPress Themes. Some people…
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Master brand colors with 5 time-saving online tools.
PMS 485. Maybe it’s the color of your organization’s logo, but no other colors have been developed into a brand palette. How do you know what other colors will go…
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