Pre-Approved Consumer Personal Loan Direct Mail

  • Direct Mail (DM)
  • Financial Services Marketing
  • Flat Direct Mail

This was a monarch-sized Springtime pre-approved loan direct mail package for a national personal loan company. The components included the outer envelope, a reply device formatted into an easy-to-read pre-approved…

B2C technology company banner ads for reseller support

  • Digital Direct Marketing
  • Direct Marketing
  • Direct Marketing Campaigns

This set of B2C technology company banner ads were created to support authorized resellers. They could use them in their own marketing efforts while remaining within reseller guidelines for the…

B2B banner ads Branded look and supporting backup recovery solutions

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Direct Marketing Campaigns

These B2B banners needed to remain strongly within Brand guidelines while communicating a strong disaster recovery message to IT decision-makers.

B2B banner ads for storage and data management company

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Direct Marketing Campaigns

These B2B banners were directed at IT directors. the ad playfully raised awareness of the dangers of using outdated tape backup methods, and ways to ‘survive’ backup with a suite…

3-Way Cost-Sensitive Direct Mail Creative Test

  • Direct Mail (DM)
  • Flat Direct Mail

An example of a 3-way test of a direct mail creative test for a solar energy company. The cost per envelope package to homeowners met tight cost constraints, and the…

Network Storage Company Multi-Touch, High Impact Campaign

  • B2B Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns
  • Marketing Email Campaigns

The client for this high-impact multi-channel campaign was a Fortune 500 company specializing in network storage. The target audience was executives in large organizations who buy or specify backup storage…

Data Management Software Lead Generation Self-Mailer

  • B2B Marketing
  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail

Lead-generation self-mailer for data integration and management software company.

Health Care Direct Marketing

  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns
  • Flat Direct Mail
  • Marketing Campaigns to Seniors
  • Marketing Email Campaigns
  • TV & Video

Health Care Direct Marketing As a courtesy to Health Care Direct Marketing Creative clients, my samples are only available upon request. Please contact me and I’ll provide access to examples…

Lead-Generating Local Business Websites

  • Digital Direct Marketing
  • Websites & Microsites

Three local business websites were needed for the owners of three local companies: Sander’s Towing Sanders Lock and Key, and Claremont Lock and Key High on the list of needs…

Balance: email, direct mail and landing page campaign for software as service

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns
  • Flat Direct Mail
  • Marketing Email Campaigns

This campaign used email, direct mail and landing pages using three versions of creative to test against vertical markets. The cost-effective self-mailers, email and landing pages all had to reflect…

State Chamber of Commerce B2B Email Templates

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Marketing Email Campaigns

B2B email templates were needed by this business organization in order to make it easier to produce more effective emails sent to members and prospects multiple times a year. The…

Education B2B Lead Generation Direct Mail

  • B2B Marketing
  • Direct Mail (DM)
  • Flat Direct Mail

This oversize B2B lead generation Direct Mail package was sent to Primary and Secondary school IT decisionmakers to motivate them to attend Webinars about IT security in the educational space….

Access control B2B email campaign example

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Marketing Email Campaigns

This Security and Access Controls company wanted an email campaign that would include multiple email touches to generate more qualified leads for their access control product lines from corporate decisionmakers….

Reverse Mortgage Lead Generation Direct Mail

  • Direct Mail (DM)
  • Direct Marketing
  • Financial Services Marketing
  • Flat Direct Mail
  • Graphic Design
  • Marketing Campaigns to Seniors

This reverse mortgage lead generation Direct Mail package uses the tried and true #10 window package elements that are a staple in this industry. Why do we see so much…

Fundraising Direct Mail

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

This fundraising direct mail package designed for an appeal from the Los Angeles-based non-profit Para Los Niños is a classic example of hard-working, back-to-basics, low-cost package that had to be…

Specialty Animal Hospitals B2B Postcard Campaign

  • B2B Marketing
  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail

This B2B postcard campaign was designed to generate referrals to veterinary specialists from other general practice veterinarians in their areas. The campaign consisted of a dozen template-driven postcards that carried…

Oversize New Homeowners Postcard

  • Collateral
  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

Sometimes, a lead just needs a little push to take the next step in finding out more.  Security is a simple concept, albeit a scary one. And that’s just the…

Large-Format Imaging Company Services Self-Mailer

  • B2B Marketing
  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

Concept and design of B2B self-mailer (Business-To-Business audiences) to generate qualified leads for large-format display printing. The piece was designed as a 9″ x 18″ multi-panel vertical roll-fold self-mailer. The…

Print Ads for Snyder-Diamond Store Grand Opening

  • Graphic Design
  • Print Ad Design

Print Ads This set of print ads was part of a grand opening campaign for a family-owned chain of designer hardware and appliance stores wanted to promote its new location…

My television and online video samples available upon request

  • Direct Marketing
  • Marketing Campaigns to Seniors
  • TV & Video

Thanks for taking an interest in my television and online video creative samples. It’s one of the fastest-growing areas of requests and work I’ve been asked to be a part…

Fullfillment Collateral Design for Health Insurance

  • Collateral
  • Direct Marketing
  • Graphic Design
  • Marketing Campaigns to Seniors

Fulfillment Collateral Design Fulfillment collateral design is important in support of multi-touch direct marketing campaigns. This health insurance collateral piece design for a regional company was developed to appeal to…

Travel Print Ads for Mexico Tourism

  • Graphic Design
  • Print Ad Design

Colorful and exciting bilingual travel print ads, used in print and as newspaper inserts, were part of a series of travel print ads designed to generate leads for the Mexico…

Business-To-Business Ad for Veterinary Hospital

  • Print Ad Design

[fa type=”plus-square”] Business-To-Business Ad This business-to-business ad for a specialty veterinary hospital was placed in regional trade publications and was created to raise awareness among general practice veterinarians about this…

b2b print ad for entertainment technology: “Jane the Ripper”

  • B2B Marketing

b2b print ad This b2b print ad concept and design for a leading copy-protection company, Rovi, was created to raise awareness of one of their Rip-Guard anti-piracy technology product.  The…

“Bruiser” Trade advertising print ad for entertainment technology

  • B2B Marketing
  • Graphic Design
  • Print Ad Design

b2b trade advertising example This b2b trade advertising concept and design was done to promote a leading copy-prevention software from Rovi. The print ad ran in trade publications around the…

Print Ad for Corporate Relocation Services

  • B2B Marketing
  • Graphic Design
  • Print Ad Design

Concept and design of a print ad for relocation financing company  

B2B entertainment technology “Bridezilla” Ad

  • B2B Marketing
  • Print Ad Design

Concept and design of ad for on-screen guide advertising network. Photo art direction by Carol W. Levy View PDF

“Challenge” B2B campaign for entertainment tech company

  • B2B Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns

Concept and design for a lead-generation b2b campaign to executives who could benefit from using the data and content services this high-tech company provided. The direct mail component, delivered in…

Food Packaging

  • Collateral
  • Graphic Design

Creative direction and package design for food and drink brands View PDF

Relationship management DM

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

Supporting a sales force in their customer relationship management efforts is important in any industry. This healthcare insurance company needed a cost-efficient, personalized Chinese New Year greeting direct mail package…

Metadata Infographics

  • Digital Direct Marketing
  • Graphic Design
  • Illustration
  • Info Design

Design and illustration of infographic Web banners for Web blogs and news articles

LAUP (Los Angeles Universal Preschool) Television

  • Direct Marketing Campaigns
  • TV & Video

Concept development for a multilingual awareness campaign that answered the question, “Why Preschool?” Spanish version:    

Isuzu Commercial Vehicles “6,000 lbs. of Cement Inside” Package

  • B2B Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing

Concept development and design of a hard-to-ignore dimensional direct mail package to vertical market of truck buyers  

Electronics Manufacturer “Actual Size” B2B Lead Generation Package

  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing

We wanted to get the instrument in front of our target audience of engineers and directors, both figuratively and literally, so they could see how compact it is…

Testing Equipment Broadband Poster

  • B2B Marketing
  • Collateral
  • Graphic Design
  • Illustration
  • Info Design

Design and illustration of a poster communicating how and where the equipment-maker’s products fit into the broadband-over-powerline landscape View PDF

Printing Company Services Brochures

  • B2B Marketing
  • Collateral
  • Graphic Design

Concept and design of a series of brochure/self-mailers for a regional franchise View PDF

Para Los Niños Annual Report

  • Collateral
  • Graphic Design

Concept and design of a non-profit organization’s annual report that leveraged the unique art created by children served by the organization View PDF

Public Safety Booster Club Nonprofit Website

  • Digital Direct Marketing
  • Websites & Microsites

A local nonprofit website was needed to support a public safety volunteer booster club. The organization was on a tight budget, and wanted to remain conservative in their first foray…

Anritsu VectorStar Mars Lead Generation Campaign

  • Digital Direct Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns
  • Websites & Microsites

This memorable multi-channel campaign for high-performance testing equipment was directed at electrical engineers. The campaign offered a high-value informational book for setting an appointment. Multiple premiums were tested as well…

Fleetwood Recreational Vehicles Consumer Direct Mail Package

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

This leader in the RV industry needed to make a big impact when following up leads from a successful industry group campaign, “Go RVing”.

Snyder-Diamond Postcard Series

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail

Concept development and design of a multi-touch postcard campaign for a family-owned chain of designer hardware and appliance stores

Self-mailing Brochure for Travel and Cruise Industry

  • Collateral
  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design

This self-mailing brochure was designed to generate sign-ups for upcoming cruises and travel packages offered by a cruise line and her travel partner. In a compact area, we needed to…

Newspaper Insert Design for Ortega Foods

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design
  • Print Ad Design

This is an example of a dual-use newspaper insert design; a free standing insert designed that also had to do double duty, and also serve as a self-mailer. A newspaper…

Isuzu Trooper “Big” Direct Mail Package

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail

Isuzu Trooper Direct Mail Package
When Isuzu needed to market it’s flagship SUV in an already crowded market, it faced the dual problems of creating impact during a year with minor model trim changes.