Edison EarthSource
With the introduction of Energy Deregulation, Californians were faced with a staggering number of choices in Electricity providers, and with all the conflicting stories and oversaturation of details coming from state regulatory agencies.

To meet the needs of those customers interested in buying electricity from renewable energy providers, Edison International formed Earthsource. The creative challenge was to get the consumer's attention in a confusing field of choices. So the Ad spoke in very basic, strong terms to the audience, forgoing all the ins and outs of how the power was coming to them once they switched.

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