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Home Savings Money Magazine Wrap Series (a DMA Silver Echo Award Winner)
To assist loan agents in remaining on the minds of Apartment Investors, a complimentary subscription to Money Magazine was given in their name to their best "major loan" clients. Over the 18 month subscription life, magazine issues would arrive with a personalized overwrap that kept Home Savings and their particular loan agent top of mind. Each wrap used relevant reasons why it was good sense for these owner-investors to continue to do business with Home Savings.
This effort was tracked and proved to be a success, helping generate repeat loans totaling $15M.
A Silver Echo Award winner.
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