This is an example of a dual-use newspaper insert design; a free standing insert designed that also had to do double duty, and also serve as a self-mailer.
A newspaper insert design like this may seem simple, and the final piece crisp and uncomplicated. Balancing production requirements for newspaper AND US Postal service were top must-haves. Maintaining the brand look and feel, content needs, coupons, sell copy and making the piece work in dual delivery methods all had to be done. That story behind the piece is what makes this worth showing. It looks simple, but the list of technical and production needs are all behind-the-scenes details that make this newspaper insert design a designer’s challenge.