Newspaper Insert Design for Ortega Foods

  • Direct Mail (DM)
  • Direct Marketing
  • Flat Direct Mail
  • Graphic Design
  • Print Ad Design

This is an example of a dual-use newspaper insert design; a free standing insert designed that also had to do double duty, and also serve as a self-mailer.

A newspaper insert design like this may seem simple, and the final piece crisp and uncomplicated. Balancing production requirements for newspaper AND US Postal service were top must-haves. Maintaining the brand look and feel, content needs, coupons, sell copy and making the piece work in dual delivery methods all had to be done.  That story behind the piece is what makes this worth showing. It looks simple, but the list of technical and production needs are all  behind-the-scenes details that make this newspaper insert design a designer’s challenge.

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I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.