Sometimes, a lead just needs a little push to take the next step in finding out more. Security is a simple concept, albeit a scary one. And that’s just the point this home security service marketer wanted to make.
This oversize postcard to new homeowners used arresting color and words to generate leads for new alarm system installations. Research showed that most burglaries happened in the first year of moving to a new home. The audience was selected from new mover files, so the message of ‘why wait’ had more gravity. The format was cost-effective, and included simple steps to take action, as well as a valuable limited-time offer. Download PDF