Concept and design of B2B self-mailer (Business-To-Business audiences) to generate qualified leads for large-format display printing. The piece was designed as a 9″ x 18″ multi-panel vertical roll-fold self-mailer. The lead-in thought keyed into the need for reliable problem-solving, something that GPColor excels at. This self-mailer was quick reading and provided enough room for example images, snippet case-studies and customer testimonials. The free offer in this B2B self-mailer was a valuable display technology reference tool.