This campaign used email, direct mail and landing pages using three versions of creative to test against vertical markets. The cost-effective self-mailers, email and landing pages all had to reflect the Brand, but also deliver targeted messages that resonated with the pressures and issues of two specialized audiences.
Email? Direct Mail? Common Landing Pages? Making them pull together in a B2B campaign.
How to break through to audiences who think they face unique challenges? Connect with what they understand on a universal level. This was a product that get’s things done, so a sense of humor about bad decisions was appropriate to use.Injecting emotion into the email and direct mail in a way that gets attention needed to be balanced with support for the corporate brand. Download Self-Mailer PDF