Snyder-Diamond Postcard Series
This family-owned chain of designer hardware and appliance stores needed to develop ongoing, cost-effective communication to trade clients and potential homeowner customers. One solution, geared specifically to the wants and needs of homeowners and those involved in kitchen and bath design keyed into the passion that some people feel when they are looking for the "perfect" appointments for their remodeling project.

Each of the postcards focused on the difference between the reader and people willing to settle for less quality and value, and how that tied into the kinds of items that SD specialized in.

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