Isuzu Road Atlas
As the premium component to a lead-generation mailing for the SUV-maker, this premium had to carry the theme of "Life is too big for cars". The oversize Atlas was customized to include information about Isuzu while keeping in sync with the Brand advertising look and feel.

The cover and lead pages contained information that communicated Isuzu's history and character, while providing useful information about the coast-to-coast dealer network.

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