“Challenge” B2B campaign for entertainment tech company

  • B2B Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns

Concept and design for a lead-generation b2b campaign to executives who could benefit from using the data and content services this high-tech company provided. The direct mail component, delivered in a jewelry case, needed to be informative about the products being discussed, be memorable for follow up efforts, and leave prospects with a substantial impression of the company and products.  Each case included customized ‘challenge coins’ representing the five areas of content that Rovi offered to customers. It also included personalization and components promoting an online trivia game with multiple high-value prizes.

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I'm a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.