B2B banner ads for storage and data management company

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Direct Marketing Campaigns

These B2B banners were directed at IT directors. the ad playfully raised awareness of the dangers of using outdated tape backup methods, and ways to ‘survive’ backup with a suite of products made to migrate from tape more smoothly. The banner ad’s various configurations generated qualified leads with the offer of a free informational premium. Respondents were taken to a landing page to answer a few questions and get their downloadable white paper.

I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.