Anritsu VectorStar Mars Lead Generation Campaign

  • Digital Direct Marketing
  • Dimensional Direct Mail
  • Direct Mail (DM)
  • Direct Marketing
  • Direct Marketing Campaigns
  • Websites & Microsites

This memorable multi-channel campaign for high-performance testing equipment was directed at electrical engineers. The campaign offered a high-value informational book for setting an appointment. Multiple premiums were tested as well as an offer-only control cell. The campaign elements included a high-impact direct mail package sent in a clear tube, as well as HTML emails and a custom landing page/micro-site to register and qualify leads.

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I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.