Access control B2B email campaign example

  • B2B Marketing
  • Digital Direct Marketing
  • Direct Marketing
  • Marketing Email Campaigns

This Security and Access Controls company wanted an email campaign that would include multiple email touches to generate more qualified leads for their access control product lines from corporate decisionmakers.

The series of emails incorporated graphics and copy optimized for maximum deliverability and response, and a set of offers that were relevant to the audience. Accompanying landing pages included forms designed to qualify prospects and provided useful information for sales follow-up. Thank you pages after forms were submitted provided access to Download and other content. This email campaign example incorporates direct response best practices from end-to-end, from quick engagement to keeping the audience in a single path towards closing with an easy to access offer and links to other areas of information of interest to the audience. Download PDF

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I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.