3-Way Cost-Sensitive Direct Mail Creative Test

  • Direct Mail (DM)
  • Flat Direct Mail

An example of a 3-way test of a direct mail creative test for a solar energy company. The cost per envelope package to homeowners met tight cost constraints, and the messaging test included an unandorned ‘official’ looking manila outer envelope package with colored letter and two similar-sized letters with strong outer envelope tease lines. Common buck slips were used across the second and third direct mail creative test cells.  Download PDF

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I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.