Marketing Creative Solution: USB Web Key in a mailer

Marketing Creative Solution: USB  Attaching things to mailers is nothing new. I’ve enclosed everything from chopsticks (a single chopstick, mind you) to money, with great results. This ability to attach a USB-readable Web Key (read: thumb drive) opens up new possibilities for future use. Enjoy the video!

This week, Amanda shows us a web key mailer used by American Express to introduce an exclusive offer for LegalZoom customers. The call to action on the mailer was to call a dedicated 800# or to insert the web key to learn more about the special offer.

Source: Solution of the Week: American Express Web Key Mailer | Structural Graphics

The Marketing Creative Solution: USB is a nice bridge of technologies

This web key mailer was used by American Express to introduce an exclusive offer for LegalZoom customers. The call to action on the mailer was to call a dedicated 800# or to insert the web key to learn more about the special offer.

This marketing creative solution of the week combines traditional mail with the ability for respondents to bridge to digital smoothly. With data loaded on a USB-readable device, possibilities really open up.

Have you seen something you think is pretty cool? Please add a comment below!

I’m a creative problem-solver helping clients who use Direct Marketing but need more effective lead generation and deeper customer relationships. You can learn more about me on LinkedIn.