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Web direct marketing tactics now take center stage, but Direct Mail remains an important part of many campaigns.
In both B2B and B2C direct marketing, the balance of work has been shifting heavily toward Web/mobile marketing as the primary tactic in campaigns. Direct mail is still relevant, but some marketers view it as a secondary communication channel. The upshot is that if sound direct mail creative fundamentals aren't used, response can suffer. That's why hiring an experienced creative team can make a big difference.
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